Skip to content

ABOUT ARC

Built for the decisions that do not fit neatly inside one institution.

Atlas Reserve Capital is an independent capital and strategic advisory firm serving businesses, financial institutions, investors, and families.

ARC combines institutional discipline with an entrepreneurial way of working: direct access, clear judgment, flexible engagement, and accountability through execution.

ARC was not born from a conventional plan to leave the corporate world and start a firm.

It began with a change in life that made continuing along the expected path no longer the right answer.

For years, our founder worked inside commercial banking, helping businesses navigate growth, financing, risk, and consequential decisions. The work revealed a persistent gap: many owners needed more than a lender, more than a consultant, and more than a transaction intermediary. They needed someone who could understand the business, think like a capital provider, connect the right people, and stay involved until the work was complete.

When life created a moment to step away from the familiar path, that gap became the foundation for ARC.

The firm was not created simply for the sake of entrepreneurship. It was created as a practical answer to a real need—and as a way to continue solving the kinds of problems that matter most, with greater independence and a broader set of tools.

That origin still shapes how ARC works today: listen carefully, understand the entire situation, tell the truth about what is possible, and remain accountable for helping move the decision forward.

Atlas reflects perspective. Reserve reflects strength.

An atlas helps people understand where they are, where they want to go, and the terrain between the two. A reserve provides stability, capacity, and confidence when conditions become demanding.

Together, the name represents what ARC is built to provide: a broader view of the capital landscape and the strength to help clients navigate it.

Our principles

  1. Clarity before activity

    We define the real objective before recommending a product, process, or transaction.

  2. Independence with accountability

    Independent advice matters only when it is paired with responsibility for execution.

  3. Preparation creates options

    Strong outcomes are usually built before the market sees the opportunity.

  4. Relationships carry obligations

    Introductions are not commodities. We protect trust by bringing the right opportunities to the right people, properly prepared.

  5. Alignment should be visible

    Whether ARC is paid through fees, invests capital, or earns equity, the economics and responsibilities should be clear.

  6. Long-term value over short-term activity

    We are willing to recommend patience, preparation, or a different path when a transaction is not yet the right answer.

Bal Joshi, Founder & Executive Vice President of Atlas Reserve Capital.

Led by experience. Built around the client.

Bal Joshi

Founder & Executive Vice President

LinkedIn: Bal Joshi’s profile (opens in a new tab)

Bal Joshi is the Founder and Executive Vice President of Atlas Reserve Capital and an award-winning corporate banker with extensive experience advising middle-market and growth companies on capital, credit, and strategic financial matters.

Prior to founding ARC, Bal served as a Senior Vice President in Corporate Banking, where he built a distinguished record of performance, leadership, and client development.

Beyond finance, Bal is an endurance athlete, philanthropist, and founder of the One Step Foundation. His pursuits have included ultramarathons, mountaineering, IRONMAN competition, the World Marathon Challenge, and a Guinness World Records achievement.

He brings to ARC the same discipline, resilience, and long-term perspective that have defined both his banking career and pursuits beyond it.

Book a time — opens ARC’s Google Calendar booking page in a new tab

ARC operates as a capital office for growth enterprises — bringing credit strategy, financial governance, and hands-on execution to companies whose ambitions have outgrown a single lender relationship.

The right team for the work—not a large team for appearance.

ARC is built around senior involvement and a flexible network of experienced professionals. Depending on the engagement, the firm may work alongside specialists in finance, credit, accounting, quality of earnings, operations, law, tax, wealth planning, investment banking, and industry-specific diligence.

Clients receive direct senior attention while gaining access to the additional capabilities the assignment requires.

  • Dr. Robert Stojanovic

    Dr. Robert Stojanovic brings more than two decades of senior financial leadership across complex, multi-entity organizations and has the breadth of experience to serve clients across industries.

    His background spans CFO and controllership responsibilities, treasury management, GAAP and IFRS reporting, internal controls, audit readiness, and board-level financial oversight. Over the course of his career, he has worked across a diverse range of sectors, including healthcare, senior living, hospitality, nonprofit organizations, and cross-border operations, giving him a broad and adaptable perspective applicable to businesses in virtually any industry.

    At Atlas Reserve Capital, Robert contributes deep financial and governance expertise to engagements requiring stronger reporting infrastructure, financial controls, treasury oversight, and executive-level visibility.

    Robert holds a Doctorate in Business Administration and an MBA and teaches business and accounting at the university level.

  • Vanessa Olivas, CPA

    Vanessa Olivas, CPA brings technical depth and disciplined financial oversight to Atlas Reserve Capital.

    Her experience encompasses financial reporting, controllership, budgeting, cash flow management, internal controls, reconciliations, and accounting operations. She works closely with financial information at the point where accuracy, consistency, and management visibility are critical.

    Within ARC, Vanessa helps strengthen the financial foundation behind client engagements, supporting more reliable reporting, stronger accounting processes, and greater readiness for management, lender, and capital-partner review.

    As a Certified Public Accountant, she brings rigorous accounting standards and a detail-oriented perspective to ARC’s broader capital advisory platform.

  • Richard Frankl, CPA, CMA

    Richard Frankl is an accomplished finance and operating executive with a career centered on scale, transformation, and enterprise growth.

    As a CFO and COO, he has helped organizations grow from less than $100 million to more than $500 million in revenue while overseeing businesses with more than 5,000 employees across the United States and Canada.

    His experience includes private equity-backed companies, capital and debt raises, M&A, forecasting, cash flow management, ERP transformation, and the development of financial and operating infrastructure for increasingly complex organizations.

    At Atlas Reserve Capital, Richard brings a seasoned operator’s perspective to companies navigating growth, financing, acquisitions, and institutionalization.

    Richard is both a Certified Public Accountant and Certified Management Accountant and a graduate of Southern Methodist University.

Different perspective. Shared responsibility.

Meet ARC